Google searches Del Duca skyrocketing on debate day

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Google searches for Steven Del Duca skyrocketed on debate night as some voters were introduced to the “new” leader of the Liberal Party for the first time.

Del Duca took the reins of the Liberal Party in March 2020, just as the pandemic hit, and before the election campaign he had also lost his seat in the riding of Vaughan. Both of these factors contributed to a lack of exposure before the writ was fired.

Google searches for Del Duca have remained relatively low compared to other party leaders, especially Progressive Conservative Doug Ford, who has consistently been searched for more often than others.

But around 7 p.m. on Monday, Google Trends shows the number of people searching for his name skyrocketed.

“I think Steven Del Duca was able to at least show a bit of himself,” Muhammad Ali, senior consultant for Crestview Strategy, said of the debate night. “I think he had the highest Google search rate during the debate, which is a bit reminiscent of how few voters know who he is.”

All party leaders saw an increase in Google searches on debate night, with Ford and NDP Leader Andrea Horwath coming in second, followed by Green Party Leader Mike Schreiner.

Over the past few days, more and more people have also searched for “elections in Ontario.”

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